I was designing a one-page brochure for a client that was supposed to provide the copy. When the copy arrived, it was a four-page Word document.
Me: Umm, I think you’re going to have to remove some of copy, there’s no way we’ll be able to fit all this text into a one-page brochure.
Client: Are you sure?
Me: I’m absolutely sure!
Client: Okay, we’ll reduce the copy to one page. I’ll send you a new file.
Ten minutes later, an email comes in.
Client: Okay, it was tricky, but we finally got the text to fit.
I open the attachment, and, amazingly, they managed to get the copy down to one page.
Unfortunately, they didn’t remove any – they just used a size 3 font.