I was approached by a
client to redesign their business card. I asked them to send me their current
design, and they emailed me two blurry photos from their phone.
Me: Hello. I received the photo of your current card,
but I’m afraid I can’t make out any details. Would you like to take it again,
or alternatively just supply me with all the info you need on your new car?
Client: Oh no really? I’m sorry, I can’t take
another picture right now, but what I can do is just mail you my business card
from the post office.
Me: Are you sure?
That may take a bit longer.
Client: I’m heading
to the post office now, so it won’t take long.
I wasn’t sure I saw
the logic there, but hey, what do I know. The following day she had called me
back, upset that I haven’t emailed her a proof of her new design.
Me: Because you physically mailed the business
card to me, it will take at least a few days to arrive. But if you want you can
email me a photo or a scan of your card and I’ll get started on it right away.
Client: No! I am very busy. I do not have the
time to do that. You’re the designer – fix the blurry photo.
The mailed card arrived
a week later. By that time the client had already called me, saying she was unsatisfied
with the time it was taking me to get started and that she will no longer need