I spent weeks writing dozens of online descriptions for a client’s motel chain. These were all instantly approved with enthusiasm, except for the 73rd.
A group email was sent out from the client to the entire project team — including both my bosses — blasting me for “numerous spelling errors.”
Pouring over the copy that I had already submitted and intended to send, I found that they were right – I had misspelled one word, ‘museum,’ in the 73rd description I sent. It was literally the one and only spelling error in the entirety of the copy I sent over the project’s lifespan.