I sent three options of vitamin bottle labels to a client that varied in simplicity.
Client: These are all too busy! Show me one that is simpler, but heavier on the color.
I send the client the simplest one, with the original green changed to blue. I meant for him to comment only on the colour, and not the (unchanged) design.
Me: Like this?
Client: Nice! This is exactly what I’m looking for. Just change the blue to green and we’re set.