I recently had a web design
client who would not sign off on any design until they saw it completely
developed out. We tried to explain to them that it would appear exactly as it
would in the flats, and that we would have to charge them for extra development
time, but they insisted.
We then found out that the reason
they needed it completely developed before signing off on a design was because
one of the older executives didn’t know how to open a JPG or PDF, and if he did
manage to open it and it didn’t naturally open at actual size he assumed that
was what the website was going to look like. In other words, he was angry that
it was either so small or so giant when the PDF or JPG opened at a different
Despite numerous meetings and
displaying things on our own monitors and projectors, his mind was set. In the
end he agreed to pay thousands more dollars in development time to fully create
multiple designs before signing off on one of them.