I was assigned to make a branding
concept for a client, but wasn’t given ANY information other than the initials
of their company name.
Me: Hi! I’m working on your logo but I
need more information to get started.
Client: Right! Well, our company is called
[name that matches the initials].
Me: Good to know. Can you tell me what
your company does or the industry you guys are in?
Client: I don’t know what to tell you.