I do some
freelance work for an Insurance company. One project I’ve been working on
recently has gone on forever because of exchanges like this one:
Client: I really want the
color to stand out.
**Me: **Okay, well here
are some options. Do you like any of them?
Client: I think we’ll go
with option “x”. Reduce the vibrancy of the background as we feel our logo is
I change the
Client: Great. Let’s
send this to print.
A few weeks
later, after the billboard has been put up:
Client: The billboard looks
awful! The background color doesn’t stand out. Please re-do it.
I have been
repeating this endless cycle for four months now.