I did an illustrated
poster for a client. They approved every step of the design process right until
the end. After I submitted the final design, they emailed me:
Client: I don’t
like the color of the title. I really want it to pop out from the background.
Me: The test and background are complementary
colors. It’s hard to make it pop more.
Client: Try putting the title in Orange! Orange always
Me: I don’t think that’s going to
Client: Why not? I’ve seen it before. I like orange!
Me: Because orange text usually
doesn’t work that well on orange background.
The poster was approved fifteen minutes
later with no more changes.