I design web ads. My company makes creative, animated web ads in all the sizes needed for a full web/mobile advertising campaign. Clients send us a brief with what individual scenes they need. We asked them to give us taglines and creative files. A full ad set has between 5-7 sizes depending on which devices the client wants to advertise on, and can have between 1 and 5 animated scenes.
A client sent me a brief with ads they had previously had made to use as a creative template. Each size of ad was attached as a URL file to a Dropbox folder. Each folder had 2 PSD files inside. Each PSD was one scene of one ad size. Instead of, you know, one Dropbox folder with all the files inside. Also, why did they make each ad scene as a separate PSD… instead of, you know, layer groups inside one PSD? Or better yet, one PSD with artboards of all sizes.
Client: Use different types and pictures. Do not use Brain Hearing shots.
All the files were labeled “BrainHearing100 … BrainHearing200” and so on.
I have no idea what they want. I’m not sure they know what they want