I completed a weeks worth of concept work for a client who told me she wanted a complete refresh of her current look and feel. The work included Rebranding, Packaging, Advertising Support material and In-store Point of Sale.
I presented the concepts, paid for the coffee, She loved the concepts, although pointed out that she wasn’t sure about the font “Helvetica”. She then told me she did a 2 week calligraphy course so knows all about typography. She then explained at the end of the meeting that she didn’t have any money and her business would go under if she didn’t sell XXXX amount of products within a month. She then asked if she could take the work with her on a usb key so she could get an opinion from another designer she was talking too and she finally asked if I could design the signage for the new VW Van she had just bought.
She left the meeting, and I never saw her again.