We provide content services to science-based organisations, writing blog posts that are usually 800-1200 words long, optimised for SEO.
Client: These blogs posts are far too long! Cut them down!
I cut the posts to the bone.
Client: Why are all these posts so short? They don’t go into enough detail. We should be doing much deeper dives into the science, like 1,500 to 2,000 words. Why aren’t you doing that??
Me: [death stare]