Client: Can you do SEO?
Client: Can you get a number one ranking?
Me: We have in the past, what keyword phrase do you want to rank for?
Client: I want to rank number one for Lady Gaga.
Me: Lady Gaga?
Client: Yes, she’s quite popular and I’m sure there are a lot of searches for her.
Me: Yes she is, but you won’t be able to rank number one for that term.
Client: Why not? Didn’t you just say you can get a number one ranking?
Me: Yes I did , but it has to be related to your business. Lady Gaga has nothing to do with your children’s dance troupe.
Client: The children dance to her songs and listen to the them so we want to be number one for Lady Gaga.