For the final component of a branding campaign, I was designing an email marketing piece to announce the launch of the website.
Client: The design looks great! But we want the call to action to really stand out. So bold and underline this line of text, then this one, and finally, this one.
Me: Those three lines of text are the only thing in the entire copy.
Client: We think that this will make it really clear which one is most important.
Me: By bolding and underlining everything?
Client: Yeah, what aren’t you getting here?