Many years ago, i worked at a Kinko’s (I know, all you designers are grinding your teeth just hearing the name), and one day, a customer brought in a “PowerPoint presentation” they wanted to be printed out. The entire thing, all 50+ pages of it…was done in Excel. With no print areas set, and no formatting. If I had attempted to print it out, as is, none of it would have printed properly and would be mostly cut off the page.
Client: You can fix this up and have it ready for my presentation tomorrow, right?
Me: If I stayed here all night, and worked unpaid overtime? Probably. It’ll cost you about nearly $1000 for the time and effort required to fix it.
Client: Nevermind! I’ll just do it myself.
Never saw him again after that. Sometimes you’ve gotta pick your battles, and quote a price that seems…believable, but is still more than they will pay.