One of my friends is starting a new business venture as a pet sitter and she asked me to “bump up” a logo her partner put together (I don’t know what she thought she was saying either).
I didn’t change her concept, just tidied up the lines and proportions. After sending a few versions the following convo occurs:
Client: Can you make the cat and the dog more badass?
Me: …I’m not sure what you mean?
Client: Well, I don’t know how to explain it.
Me: Maybe send me a pic of what you mean?
Client: I know! give the cat a bow tie and a mustache, and have the dog smoking.
Me: …I think putting a cigarette in a dog walker logo might send the wrong message.
Client: A pipe then?