I found an interesting opportunity on a job board posted by the owner of a website development company. He was seeking a talented freelancer to create a brand style guide for a client.
Client: The style guide is for a small University.
Me: That’s a big deal. Do you have the logos ready and other information I would need to create the style guide?
Client: I’ll need you to communicate with the freelance designer about the status of the logos. There are four logo drafts in progress. Look up the University online to learn more about them and their goals. You can also research some Style Guides that other Universities have created to get a feel for what they did.
Me: Hmm… Well, I think I would need more information from the people who you have worked with at the University to understand what they are seeking. This could also take a lot of research and planning. How much is in your budget for this Style Guide project?
There was little to no other information that the Client could provide me regarding this project. I passed – and I’m willing to bet the university failed.