I was hired as a graphic designer for a spa which is in lockdown due to COVID. I often get requests from the owner who is insane, to design a newsletter but she doesn’t give me any content, or copy or direction. The meeting goes like this:
Client: Do you have any artwork to show me?
Me: You were supposed to get me copy/content for the newsletter, I sent you an email about it. There’s a campaign document you started that has the areas where you need to add text…
Client: Oh I don’t read long emails, I don’t like working on complicated Google Docs. You don’t have any art work to show me?
Me: It’s your Google doc, I just added “Need Text” in certain areas. No, I have nothing to show you as you need to provide a creative brief on what you would like to see. What products are you promoting and when is the sale?
Client: Well, you should tell me what you need and when you need the information by.
Me: The list of deliverables you requested and timelines for when copy and content is listed in the campaign document you first created.
Client: I don’t like this document, it’s too complicated. I don’t like things in tables.