Client: We want to have three sale coupons in the e-mail campaign you’ll design and send out. One coupon will be for a sale on four products in our retail store only, one will be for a product on our website. One will be for a product that can be bought online or in the store.
Me: Those coupon ideas sound interesting, but I think that could confuse the audience. People read through e-mails really quickly these days, and we don’t want people to get frustrated, especially since we are just starting to send these e-mail campaigns out. We want to make it as easy as possible for people to buy your products.
Client: (rolls their eyes and laughs sarcastically) Sure… people will be “confused” with more than one coupon.
Me: Ok… I’ll make it work.
The anger in me is starting to boil.
I create the e-mail campaign as requested and send it out. I visit the store the next day to work on some projects.
Client: We keep getting phone calls and questions from customers who are confused about the recent coupons in your e-mail campaign. They are trying to use the online coupon in the store, and the in-store coupon on the website. What did you do?
Me: I included the coupon offers you wanted me to. That’s what I was afraid of.