I recently worked with an Account Executive of a creative business on various painfully chaotic projects.
Their business didn’t seem to have a clear direction, with tons of dependencies to “figure out” what to do next in a variety of situations. Lots of shifting stories and egos.
One of the biggest red flags was that the Account Executive’s email font was in Comic Sans.
Big, bold Comic Sans.
And no, it had nothing to do with their overall brand message or identity.
In 2020, how does this happen?