I worked as an in-house designer for a couple of weeks. After those weeks, the marketing coordinator decided to leave the company and start a coffee shop in her neighborhood. She asked me if I wanted to design her visual identity and collateral. I said yes.
I usually do 3 rounds of revisions until we have something concrete. We agreed on a look, she gave me logos she liked and set up a mood board. So far, so good.
After 2 months of exploration and presentations, she was not liking any of the logos.
I showed her tons of explorations with Coffee + Mid-century modern look. Nothing was pleasing the client.
After my 3rd round of revisions, while I was already defeated, the client went on an online logo builder, designed her own logo and showed it to me.
The logo now had nothing to do with coffee and had diamonds on the background of the type.
Client: See, it’s not that hard. I could do this job.
She decided not to pay me for my services and the time spent on developing good solutions for her business.
I took legal action was taken and got paid, fortunately.