Client: I want you to get increase our customer base and get our existing customer to register for charity competitions.
Me: We can construct a content marketing plan to build authority and engage the audience, driving them to your website. We can try marketing to your existing audience to encourage sign-ups for your charity competitions and use the Charity fundraiser story to tell the story of the brand.
Client: Sounds great.
Me: Oh, I’ll need access to your website to redesign it so that there are clear calls to action, sign up forms with eCommerce and design landing pages for various campaigns.
Client: You can’t have access to the site until the developer has finished with it, at the end of the month.
Me: OK, why not direct them to add these changes while they are still under contract to complete the site.
Client: Will do.
Two months later:
Me: I haven’t seen any updates on your site. Can I at least have access to your client database so we know who we’re marketing the charity competition towards?
Client: You will at the end of this month.
Me: Fine, but your first charity competition is now only several weeks away. We don’t have much time to generate registrations AND the site still has no call to action or e-commerce registration forms so we can’t grow the database.
Client: The web company owns the website. We will never have access and we can’t afford to ask them for updates. There is no client database. We need charity registrations now or the company won’t survive!
Me: What? why are you only telling me this now? No database? What have you been doing for the past year? Oh, and your third invoice payment is late again, will you be paying this now?
At this point, the client “lost my number” and stopped responding. Eventually:
Client: We don’t want to work with you anymore and won’t be paying you. We expect results immediately.
Me: But you signed a contract stating you understood content marketing results would be at least six months. If you are canceling fine, but there is a 30-day notice period. I need this in writing.
However, I’d noticed something else weird about his business at this point: he’d run his first charity event, and was funneling the charity money back into his business. I decided to bring this up:
Me: I don’t understand why you needed the charity event grossing 5,000 to keep the company afloat, are you not giving the money to the charity?
Client: We want to sue you for loss of earnings as the charity cost 10,000 to run and your content marketing isn’t working fast enough.
Me: So you spent 10,000 with target earnings of 5,000 for yourself and passing it off as a charity event? You think something that will take six months to work should happen immediately and I’m to blame?