Client: We want a website that looks minimalist and fresh, like [a local department store]’s.
Me: That’s a great starting point
Client: The most important feature is professionalism. Clean lines, lots of white space, so our customers know we mean business.
Me: Sounds great! Any other fundamentals?
Client: Have you seen the website for Chiquita Banana?
Me: I – no, I’ll have to check it out. What do you like about the site?
Client: It has these cute bananas with sunglasses that walk around and dance and stuff. We want something like that.