Client: We love your WordPress theme designs. How much would it cost to have you do themes for us? We would be giving you pretty regular work, maybe as many as a couple a week.
Me: Well, my usual fee for a commercial site would be $1500 to $2000 but if you’re going to be bringing in consistent regular work maybe we can work out some sort of deal.
Client: Oh, we were thinking something more like $50 per theme.
Me: That’s too low. I wouldn’t be able to do that.
Client: That’s what we were paying our previous designer.
Me: Maybe you should stick with him.
Client: He was a student. He did a terrible job, never finished anything on time and disappeared on us.