Client: We have three logos we want to show on the new website.
Me: I strongly suggest you use one for consistency and branding.
Client: That’s why I want three logos, branding.
The debate goes on, and eventually, I just ask to see the logos.
Me: These logos aren’t even close to matching your site’s color scheme. One of them is a full on illustration print. Like, it’s huge. It’s literally a poster.
Client: Yeah, it looks good (ignoring the color scheme and size issues completely). I’ve been thinking, three logos on the site does sound kind of silly. Why don’t we put them all in one place and have them rotate around kind of like they are spinning, and when it rotates, it shows a new logo and that should fix your branding issue too.
Me: I don’t mean to be rude, but I don’t think that’s a good idea. I’m going to send you some design and marketing materials that should help explain why –
Client: You know, I am the Director of Marketing here. I know Marketing and Design. I won three awards in the 90’s for my work as a newspaper designer. You don’t get to where I am by listening to agencies. I pay you to design my designs because I simply don’t have time to learn new design tools. If this doesn’t work for you, then find a way for it to work.
I ended up saying the internet couldn’t handle what he wanted for the logos because the technology simply wasn’t there yet.