Client: We definitely like the design, but we were wondering if you could provide us with a second version.
Me: Sure. What were you thinking?
Client: Take the same design you have now, but put the call to action in a speech bubble, as if it was coming from the talent. But! Make sure that the speech bubble looks real.
Me: You want to call to action in a speech bubble, but you want the speech bubble to look real?
Client: Yeah, a real looking speech bubble. Not like the ones you see in a comic book or anything like that – a realistic speech bubble.
Me: A realistic looking speech bubble? I’m not sure what that would look like.
Client: Like a real speech bubble!
Me: Like this one floating over my head?
Client: What? There’s nothing there…
Me: Because speech bubbles aren’t real.