Client: I’ve noticed that our website loads in layers. I contacted our host to see if I could do something with them to speed it up and they say that it is something they can’t take care of. Can you?
Me: The site just takes a moment longer if it’s not in your internet history cache.
Client: No, I think the wordpress site needs to be “optimized.” Have we already done this?
Me: I’ll work on it and give you an update later this afternoon.
After lunch (and nothing else), I got back in touch with the client.
Me: Ok, we optimized the site. Should be a lot quicker now.
Client: That was it! Thanks.