Client: I need to get some postcards designed promoting a new luxury brand we a representing, but it will be a tight turnaround.
Me: Sure thing, send me the assets, I’ll get started today.
Client: We don’t have anything yet. It’s not been finalized – but just use this image attached.
Me: That’s a thumbnail image, it’s only 1cm wide at 72 dpi. We can’t print that.
Client: Don’t you have some tricks to make it bigger?
Me: No. Sorry. It’s just far too small I don’t think this is a good idea for a luxury brand.
Client: It’s all we have, just use it
Me: OK, but it’s not going to look any good. Here’s a proof. If you print it out, you’ll see what I mean.
Client: It looks fine to me.
Me: Did you print it?
Client: Yes, I looked at it in Acrobat. Please send me the print file, this needs to go to print tonight.
I know who these people use for printing and contacted them. They told me they also mentioned to the client that the image was shit.
Regardless, a few days later…
Client: I’m really unhappy with the postcards. The quality was substandard, and it reflects badly on us and on you.
I sent the client the transcripts from our previous emails, with my warning’s highlighted.