Client: Design me a patriotic banner ad. I want it to really pop and be aggressive.
Me: OK, here are your two concepts. Which do you prefer?
Client: WTF is this, two ads? You promised me 12 ads! Where are my 12 ads?
Me: Those would be 12 sizes sir. We will make those, after you decide on a direction.
Client: OK. I like both. Which do you like? I trust your judgement. Make it more patriotic.
Me: OK, here’s the one I think you’d like. I also added a bald eagle.
Client: I love it, but I can’t really see the eagle. More eagle.
Me: Hmm. It’s tough working under 100 pixels, but I’ve made successfully made the eagle bigger. How’s that?
The client vanishes for 3 weeks.
Client: Why is my campaign not up? I am very dissatisfied with your service!!
Me: Let’s see, we’re still waiting on your approval. Is it approved?
Client: Yes. Less eagle. The eagle scares me.