Client: Design is great, can we go ahead with it.
Me: Yeah sure, as long as there are no further amendments?
Client: No, I love it!
Me: Okay, but I am *still* waiting on content from you. I will build it with dummy content.
1 week later, when site is built –
Me: Here you are client x, here is the site. Can you please review it and give me any feedback that you have. Please bear in mind that you still need to provide the correct content.
Client: Site looks great, can we go live?
Me: No, content has not been fully delivered yet, the site is littered with dummy content. Please can you provide the content you would like and all the testimonials please?
Client: But can we not go live with how it is, and add in the content and testimonials later? I like the testimonials as they are.
Me: *Head* *Desk*