Client: Can you put a widget on the site?
Me: I suppose so. What do you want it to do?
Client: I want it to sit on the right column, and show up whatever page you’re on so that people can click and use it whenever.
Me: No problem. But what is is for?
Client: Well, i just read an article about how widgets can benefit websites and direct traffic.
Me: They can, sure. But before I can implement a widget for the site, I need you to tell me what particular function you want it to fulfill. Widgets can do a lot of things. What are you looking for?
Client: Mostly to keep up with the Joneses.