Client: I like the top of the page, but under that it's all just white. Can we change that?
Me: Okay, do you want a different color or pattern under the text?
Client: I want photos everywhere so it all looks as good as the top.
Me: We can do that, but you have a lot of text. Putting it over photos might make it less legible.
Client: If the photo looks good, people won't mind spending more time reading the text.