I’m a web designer doing work for an international company. They wanted different versions of their site for different countries – not just translations, but entirely new looks and feels.
Client: Use our corporate colors: red, black, and white. Make sure to stick to this.
I got to work. Soon, though, they heard that Asian countries didn’t like the use of red – leaving only black and white in the branding colors they asked us to use. I accommodated and showed them a version.
Client: It’s good, but where’s the color?
After much back and forth, they gave us a design from their artists. The color scheme? Purple, blue, and black.
Client: Why couldn’t you come up with something as good as that?