This week's deal is on photo-realistic mock-ups that show your designs on clothing!
It's been said that an entrepreneur's first business is a t-shirt company. That's because this ubiquitous piece of clothing is easy to print, customize and sell! Whether you're designing a new fashion line, polo shirts for a corporate retreat, or just showing how versatile your logo design really is, this mock-up pack will let you show your clients exactly how good your designs look on actual clothing. These mock-ups even show how your design would bend and wrinkle with the fabric! Seeing is believing, and it's way easier to sell your concepts to a client when they can see how they would actually look when printed!
Normally these templates would sell for $350 altogether, or you could buy one at a time every time you tried to sell a shirt - but for the next week you can get all 170+ templates and cover your bases forever for only $17! That's 95% off!
I worked on a logo for over a month with an out-of-state client. After I provided many different logo options and proofs for them, they still had no idea what they wanted.
Client: Yeah these are good I guess, but I think maybe something that represents our brand more, and what we do less.
Me: I’m not entirely sure what you mean. I’ve given you more than enough ideas to work with, each designed to your requests for them at the time. Can you give me some other specific examples of what you would like your logo to look like?
Client: We just don’t really know. We were hoping you could be creative and go crazy and see what you can come up with that makes our brand look sexy!
Me: (Staring at the email chain) I have given you some of my original ideas already, and without any clear direction on where I should take it, I’m at a loss for what to do for you at this point.
Client: We like #2, but can you add some “shimmer” to it?
They sent me metallic gradient examples of what they wanted it to look like.
Me: I can do the gradients, but a metallic texture that is that detailed would be difficult to reproduce as a vector image. There is lots of complex shading and lines that may not turn out correctly if I try to convert this to a vector image. And it may end up looking cluttered and unattractive; remember, when we started you said you wanted this logo to look "clean."
Client: Yeah we like the gradients, but can you make it shimmer like the colors that are on it? We like the look of the colors and how they fade into each other, but if you can’t do that then we can just do a gradient.
Client: (excitedly) The company is expanding so quickly I’m running out of room to put your desks, by the time my new employee, Jahamal, gets here well have to hang him from the rafters!
She pointed to the ceiling while she said it.
Me: (internally) I really hope Jamahal isn’t African American.
Think about what you’re saying.
I work for a sign shop in the center of a major city. Our shop’s profits come from the printing, production, and installation of signs. Designs move signs, so it’s in our best interest to deliver effective designs with first-time approvals so they’re printed and produced as quickly as possible.
Unfortunately, some customers want hundreds of dollars worth of design time for free. To combat this, I have a strict four-proof policy, adding a $15 charge for each additional proof. One particular customer, having used their last complimentary proof, got creative and gave me a call.
Client: Before we move forward, I was wondering if you tell me the sizing of some of the words.
Me: Alright no problem, I can do that.
Client: What’s the sizing of [company name]?
Me: That comes out to X by Y
Client: Awesome, awesome, umm, what size does it come out to if we reduce the tagline to this size and increase [company name]’s Y to this size?
Me: After shrinking your tagline and increasing [company name]’s X to this size, the Y is this size.
Client: Alright, that doesn’t sound too bad, uhhh, let’s try…
She proceeds to drown me in different graphic sizing variations. At this point, I realized what she was doing: Having me make live changes. It was good, pretty clever, and it had me going, but, I can’t waste my time figuring out what a customer doesn’t want.
Me: Those are all very doable changes, but, I’m going to need you to send me the different variations you’d like to see to our company email, so I can have a point of reference for your next proof.
Client: W-what? Can you just make the changes over the phone? We don’t need to see another proof, we can hash this out now.
Me: I apologize ma'am, but, it’s company policy to only receive changes via email, and you have quite a few changes.
It’s not really company policy, but, it’s my policy, it’s outlined in every proof email and my boss supports it.
Client: Uhhh, okaaaaay, I’ll get going on that email.
Me: Thank you, we’ll keep an eye out for the email.
Later on, the client tried to circumvent the proofing policy by trying to talk to the other designer, and by contacting a different CSR to try to create another order so the proof count would “reset.” Sadly, the designer was eager to prove themselves the “superior” designer and the CSR was commission-hungry.
The simple and small sign’s design process was dragged out over four days, the designer and CSR lost more time than money, and I revelled in every minute of it.
Morals of the story: 1) A client that knows what they want is a client that knows what they don’t want. If a client doesn’t know what they want, they also don’t know what they don’t want. 2) There’s always someone who’ll put in more time for less money
Break the Creative's Curse with Todd Brison!
What's keeping YOU from being creative? Discipline? Scheduling? Good old fashioned "writer's block"?
Todd Brison has made a name for himself by tackling these problems head-on and discovering how to make the most of your muse. In his extremely popular posts on Medium and his two amazing books The Unstoppable Creative and The Creative's Curse, he breaks down strategies for doing creative work whenever you need!
This episode is like one of the best creative coaching sessions you'll ever get. Tune in!
- Theme song by topmen.bandcamp.com!
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This week’s deal is absurd value for an enormous bundle of elements!
5000 elements equals a TON of tools for your kit. Fonts, textures, backgrounds, illustrations, icons and more. At only $14, this is an incredible value that will pay for itself in no time at all. Seriously, this is a one-stop shop for the professional designer!
Normally every element in this bundle would retail altogether for $3000 but this week only you can get all 5000 fonts, illustrations, photos and more for only $14, or I repeat, with rounding, 100% off.
Mum: I need a cover designed for my book.
Me: Great! A friend of mine’s a graphic designer. How about you have a look at their stuff and if you like it I can out you in touch with them? What’s your budget? They would usually charge at least £50 for something like that and that’d be mates’ rates.
Mum: I thought I’d offer them a share in the profi-
Me: You absolutely will NOT be doing that!
You're welcome, world.