I work as a senior graphic designer at a printing company that also offers trade-show and display solution. One of our customers is a dentist and his wife is a holistic therapist. They are going to come to a show and they need a portable booth solution.
They sent me a number of photos for consideration. All of them were the cheesiest photos that almost every dentist office uses to advertise their denture business. Some of them have “Happy Valentine” wordings in the back of the couple, and some are more towards to “Funeral” service… They asked me to choose one out of them. I chose the one that less “dating” and “funeral” vibe and told them why I chose it. The next morning, his wife told me she wanted to use photo of a couple making a heart with their hands. My boss and I laughed, but we decided to go with what customer wants because, well, customer is king!
A week after, the booth was done and delivered to them. The wife suddenly called my boss at the end of today to tell him that she didn’t like the font used for the main slogan.
Client: I didn’t expect that font.
Me: But we had not heard from you saying that you didn’t like it. Didn’t you see the proof sent by my designer before you approved it?
Client: Yes I did, but I didn’t see the font.
Me: What about the printed proof? I showed it to you and your husband. It clearly show how the font looks like.
Client: Well, I asked 3 people in my office and none of them liked the font.
Me: But you approved it. Had we heard that you don’t like the font, we would have changed to the font you want.
Client: (10 seconds silence) …I still don’t like it.