Scanning around in one of our long-term client’s swanky, expensive meeting rooms, I couldn’t help notice that there were several whiteboards full of mind maps and meeting notes labelled “strategy.”
Almost directly above the smiling manager’s head – as she told me how thrilled they were with the work that I’d been doing but that, for legal reasons, they needed to go through the motions of inviting other agencies to pitch for the next phase – were the words “get a new web agency” in hand-written whiteboard marker.
Suffice to say, I cut my losses and didn’t bother wasting my time on the proposal.
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