I finished university I landed a job with local medical company as a department
first project was to design an interchangeable cover for a set of themed
brochures that would act as a sales aid, the only brief I got from my client
Client: I don’t know what I want, but I’ll know it
when I see it.
Me: Nothing? No size/color/imagery/fonts/message/theme/market?
Feel it out.
It took 26 versions to before he “knew what he wanted.”
the kind of feedback I got.
Hmmm. That’s okay, but not it.
I’m not sure, mate, keep going, be creative. That’s
what you’re here for.
Just knock it out of the park, what’s taking you so
was an early job, but its memory haunts me to this day.