After almost a month of web development, I
present a dev site to a particularly picky client whose existing website was
over 10 years old and looked it. After a few days, he called me.
Client: Well I’ve looked over the site, and I like it. The only problem is that
I sent the site to my mother, and she thinks it’s too wordy. Can you do
something about that?
Me: I can definitely help with trimming down some of the text for you
without losing important parts.
Client: Trimming down? No I need all that text on the site. Just make it less wordy.
Me: I’m not sure I understand – you want me to reduce the amount of words
without deleting any copy?