About a year ago I designed a logo for
a company that provided low-cost music and dance classes to low-income
communities in Los Angeles. It was a husband/wife team, and I was mostly
dealing with the wife, who was incredibly sweet. I quoted her a price via
email, which she seemed OK with, but her husband intervened and sent me an
email attempting to low-ball me. He also insisted I honor my 10% discount to
non-profit businesses, since they were “technically almost that anyway.”
Being a dancer myself and feeling bad
about the wife being dominated, I let my empathy get the best of me and agreed
to a very low price to design ONE logo. The logo came out really great, and the
wife’s reaction was very positive and happy. She loved it. I asked for the
remaining payment so I could send over the final files. Two weeks go by and I
hear nothing. Finally, the wife emailed me.
Client: My husband has just decided he really
doesn’t like this logo. He really thinks the logo should be a silhouette of his
face and mohawk. He wants his mohawk green. He started this company so he
thinks it should represent him. Let me know when you can get that to us!
I didn’t think his ego could get any
bigger. I was wrong. I quoted her the price for a whole new logo design and
never from either of them again.