I recently discussed an interesting project with a real estate agent. The real estate agents on her team are very comfortably rewarded for the high-end real estate they sell.
Client: I can only pay you part-time, at an hourly rate, for you to market these luxury homes for our team. We need help with Google ads, social media, website development, logos – everything. You’ll be our “go-to” person for all things marketing. We know how important social media and other digital strategies are for gaining maximum exposure. Our clients expect top quality work.
Me: Sounds interesting. The pay you described is pretty low for the work, though.
Client: We have a specific budget allocated for this position. This job is a great stepping stone for someone looking to build their career, though. You will be a very important part of our team.
So, basically, I would be instrumental in gaining leads so they can make a lot of money off of selling the homes, at the lowest possible hourly rate someone would accept.
I’m wondering… how is that pay the best they can do – if they earn steep commissions off of closing the deals on the homes?
Somehow, I don’t think that staring at photos of other people’s luxury lifestyles and interacting with people making a great living off of my marketing work feels too great.