Client: Hi, can you design a brochure?
Me: I’ll be out of town for the next two weeks, but might have time before I leave.
Client: It should be quick. 2-3 pages max. Using pre-designed art.
Me: OK, send over the copy.
Two weeks go by.
Client: Hi, I’m almost done with the copy!
Me: I’m out of town, like we discussed.
Client: Oh, right! Well, it’s longer now. Like about 70 pages.
Client: And I need about 100 new graphics for it. But good news! There’s no huge rush! Take your time!
Me: Ok, I’ll work on it when I’m back.
A week goes by. On a Friday night at 8pm:
Client: Hey, how’s it going?
Me: I have about 1/3 of the graphics drawn, wrapping things up for the night.
Client: Yeaahh well, so I actually need it all done by Monday morning so I can present it at a huge conference in Canada. This is kind of a huge deal so can you work on it this weekend?
Me: You need 60 graphics and a 70-something page book designed in two days?
Client: Work your magic!