Client: Here’s our logo that a designer made for us from a local small agency.
The client provided me with a photo, with some slight Photoshop enhancements to brighten the colors and distort the border.
It did NOT look like an illustration or a design. It looked like a photo. Like a photo you would find in a photo album from the 90’s, or when someone plays around with Photoshop to create some “cool” effects when they are in an intro Photoshop class.
This caused issues with website design, print design assets, product tags, and more – since a photo is usually hard to make look like a logo on different types of media.
Last time I checked, a photo is a photo – not a logo.