A client was briefing me on a branding project for a family beach resort. Not a “Client From Hell,” persay, but a funny problem.
Me: The beach looks wonderful. We’ll really have to highlight the appeal of swimming in the sea.
Client: For sure, it’s pretty. But we’ll want to downplay actually swimming in it.
Me: Why’s that?
Client: Since purchasing the land, we discovered that the sea water at the beach flows from the Antarctic, so it’s ice cold.
Me: Oh, that’s no good. Still –
Client: …which tends to attract sharks.