A client wanted a design done for a Halloween tasting event benefiting a charity group.
Client: …we want something like a ghost with a martini.
I sent two versions combining alcoholic drinks with classic Halloween imagery. The client told us that they weren’t happy with the designs.
Client: We want a ghost with a martini, but we don’t want there to be alcohol because this is a kid-friendly event. And we don’t want there to be a ghost because that’s too scary. But something like a ghost with a martini.