A client of ours was sharing one of our latest productions with their team leaders. The video was a huge success, and everyone had great things to say– except for one team leader who had an issue with a line in the piece.
In the video, an interviewee says, “We are giving kids a shot at the American Dream!”
Client: I just don’t like that like. It’s so violent– a shot at the American Dream? I am against guns, and when I heard that line, it just made me recoil due to the poor word choice.
Me: Don’t guns recoil?