A client I made a logo for came back to me asking for product
photography of their new line. I already knew this client had issues with
communication and going over budget, but we’d worked them out eventually.
Client: Hey would you be able to shoot photos of our new products?
Me: What’s your timeline, scope, and budget?
Client: Well, we don’t have the product yet as it’s still at the
manufacturer, but when we get it, we’d like you to do the photography and editing
within 24 hours.
Me: Well, it will cost more to do it in that much of a rush. Honestly, it’s
healthier for both of us if you can wait, but if you really need it immediately
we can work something out. At the very least, the expedited cost will be an
Client: Okay, could you do it for like $200? We only budgeted $150 for it,
so if we take 8 hours of your work at $20/hour, that’s $160 + 20% = $200. We’d
really like to keep it under $200.
Part of the problem here is that
I only charged $20 dollars an hour for the logo I did for them, but that was a
sideline – I’m really a professional photographer and charge much more for
Me: I was going to charge $350 knowing that that was a deal and that
your budgets are tight.
Client: Could you do it for $300? I think our finance guy could be convinced
Me: What you need to understand is that $350 is already less
than 20% the market rate for what you’re asking, let alone
the speed at which you’re asking it to be done in. If you can’t make that work,
I can’t do it.
They decide not to move forward
with it. I checked out their photos a few months later. They’re god-awful.