A couple of years ago I was doing social media for a local company. They were putting on a “backyard barbecue” in their lot, and asked me to promote it on their channels.
I put together the campaign, scheduled posts, everything. I thought that was the end of the story, except the client started fiddling with their Facebook account (by far their largest platform).
They changed the date of the event multiple times, eventually landing on the original date and time (at no point did they update the poster I made for the event). They accidentally cancelled the event. TWICE. And, they made several posts about the event independently that got the day of the week it would be held wrong (Sunday instead of Saturday).
Apparently the turnout was extremely limited, and then a number of people came on the Sunday and were mad that nothing was happening. “You reap what you sow,” I thought.
I was wrong.
Client: Your campaign for this was a big fail. Next time, you’re going to have to do a better job.