Client: Can you change the color of the button? That orange isn’t quite right.
Me: Sure, what color were you thinking about?
Client: I need you to use a color that compels the viewer to click on it. A color that makes them feel like if they click on that color button, it will change their world and give them what they’ve always been looking for. Make them see what I’m offering is what they need. I want a color that frees the soul.
Me: So… a brighter orange?