We’ve been making video content for a company for six years. They recently hired a new marketing manager, who would become our new client contact. She asked us to come in to discuss upcoming projects.
Client: I’ve had a good look at the video content you’ve been making and I’m absolutely appalled at the quality.
Me: Ok, let’s watch one now and you can give us your feedback in more detail and what you don’t like.
After playing a recently produced video and her scribbling furiously on a pad:
Client: First off, I hate the logo, how could you use that?
Me: it’s your company’s logo, they’ve been using it for 50 years I think.
Client: Well it’s up to you to make change! And look at the actors! They’re all so old! Why didn’t you pick younger actors and sex it up a bit?
Me: The demographic for your products is 45-60.
Client: It can’t be, old people don’t buy this stuff… do they?
Me: This is the information your team has provided us for the past six years. Is fairly well known that this is the age group that buys your products.
Client: Well I’m going to change that!
At this point, I groaned and waited for the inevitable crap we’re going to face for the next six months while she messes up every ad campaign and then tries to blame us.