I’m a music supervisor and was working on a video project so secretive they couldn’t release the footage from the edit suite. Every day I had to make the 40 minute trip across the city to look at the new edits, so I could brief my team, with very little information other than having watched the films.
One morning I got a call from the producer on the job – the Executive Creative Director had “something he wants to show me.” I grabbed my notebook and headed over in hammering rain.
The ECD sat in front of a platter of sushi, looking oh so advertising. When he saw me, he grinned and played me the same movie I’d seen before, except synchronised with the track “Surfing Bird.”
Me: Okay, so if this is the direction you want to go, what do you want me to find? Are we looking for a track with guitars? Do you like the pace and energy? What stands out to you?
Client: I don’t know, it just works.
Then he folded his arms, closed his eyes and pretended to fall asleep.
The whole exchange took about 10 minutes. I drove back to my team with no new information except that the ECD is a jagoff.