My first client as a freelance designer was the owner of a fitness/massage place. She wanted me to redesign a leaflet for her business. She sent me her draft but wanted me to touch it up. Every change I made was suggested by her and looked great, but she hated each one. After sending it back and forth for about the 8th/10th time I receive an email from her:
Client: I don’t believe how long it has taken you redesign the leaflet. I will pay you but I will be using someone else in future. I just wanted something that looked like the original design but refined slightly.
I look at all the redesigns and see that they’re all refined versions of her leaflet.
Me: I’m sorry for the delay. Enclosed is my latest version – hopefully you like this one..
I just attached her original draft.
Client: This is perfect, thank you.